🧘 Kim call brief
Kim Johns · Fri 10/30, 12:00 PM ET · 60 min · Google Meet
🟢 Kim accepted the invite. 🔵 Your one goal: learn her numbers + get photo permission.
Join Meet
Website preview
Mission Control
✅ 10 minutes before
🌐 Open the preview site in a tab
🖥️ Log in to Mission Control as you
🔑 Have Kim's access code ready PRIVATE
File: mission-control/data/ACCESS_CODES.local.md. Text it to her after the call. Never on screen.
File: mission-control/data/ACCESS_CODES.local.md. Text it to her after the call. Never on screen.
📝 Limitless on, to capture her answers
📊 Numbers to have in your head
Google
5.0 ★
110 reviewsClass fill
~7 / 36
empty spots = the upsideIntro
$49
2 weeks · $79 adds sauna + plungeUnlimited
$179/mo
highest in the area⏱️ Agenda (60 min)
| 0-3 | Warm open. Praise what she built. No diagnosis yet. |
| 3-6 | 🟣 The Carlos moment (script below). Then stop and listen. |
| 6-14 | Her 30-day goal. What she's proud of. Gigi's role. |
| 14-28 | Numbers: members, trials, trial to member %, retention, ClassPass |
| 28-34 | Full vs empty classes. Photos she can send each week. |
| 34-42 | 🌐 Show the website (ask first). Then the 3 photo asks below. |
| 42-50 | 🖥️ Show Mission Control: Friday call → Content approvals → Onboarding |
| 50-57 | 30-day plan + scorecard |
| 57-60 | Close: one approver, files + logins in 3 days, kickoff date |
🟣 The Carlos moment
"Before we start, I want to be upfront. Carlos asked me to help Sathya for 30 days and he covered the first month. You're in charge: you decide what we work on and what goes out. No obligation after 30 days. If it's not useful, tell me."
📸 3 photo asks (show these)
KEEPHeat. "Does this feel like your room?"
ASKCold. "Can we shoot your real plunge?"
ASKRest. Locker-room photo, or keep this one?
🔵 Main ask: "OK to use member photos on the site and posts?"
🔵 Top 10 questions
1. In 30 days, what number makes this a win?
2. Trials a month, and how many join?
3. Active members now? How long do they stay?
4. What happens after someone buys the $49 trial?
5. Can a $49 trial upgrade to $79?
6. How does HSA/FSA payment work?
7. Sauna: traditional cedar or infrared?
8. You and Gigi: who approves what?
9. OK to quote member reviews on the site?
10. People list: keep names 2 years after they stop, then remove?
📥 Leave the call with
| What | From | When |
|---|---|---|
| 🔑 Invites to ralphwestworld@gmail.com: Duda, Arketa, Google profile, IG/FB. No passwords. | Kim | 3 days |
| 📸 Plunge, locker, shower, outside photos | Kim | 3 days |
| 📇 Member + trial list export (Arketa CSV) | Kim | 3 days |
| 💬 Her own words: why she opened Sathya | Kim | On the call |
| 📅 Kickoff call date | Both | On the call |
| 🚀 Week 1 starts | Ralph | Mon 11/2 |
⚠️ Landmines
NO"Carlos thinks your marketing needs fixing"
NOHer numbers to Carlos without her OK
NOHealth claims ("cures", "detox")
NOAI tool names. Images are "concept images".
NOTEThe site is a draft for her ideas. Don't defend it.
NOTENo discounts beyond the trial
Sources: Google Calendar event (Kim accepted, checked 10/29), Mission Control plan.json Friday asks, preview site images live 10/29, Google Maps 5.0/110 (10/28), Arketa prices (10/28). Earlier detail: call_plan_2026_10_30.html.