✅ Sathya action items
From the Kim Johns call · Fri October 30, 2026, 11:58 AM to 12:53 PM · recorded in Limitless
🟢 Recap email sent 10/30 1:44 PM. Kim invited to the weekly call. 🔵 Your move: look at website v2. Next call: Mon November 2, 2026, 11:00 AM.
Mission Control
Call brief
📊 What Kim told us
Her goal
+25
monthly members = "sitting pretty"
Monthly members
~150
plus class-pack buyers
Contacts in Arketa
2,500
members, packs, past visitors
Guest-pass leads
438
texted her, never came in
ClassPass
$1,700/mo
$7 to $8 a visit. Wants off in 2027.
Events
$1,000
in 2 hours. Corporate class $250 to $500.
📅 Open since August 2024. Now pays staff and a small salary.
✉️ 2 to 3 emails a month from Arketa. ~50% open, 1.7% to 3% click. Some land in Promotions.
🌐 Website built in Arketa since June 2026 (was WellnessLiving). Domain at GoDaddy.
🚫 Never tried ads, Maps, TikTok, direct mail. Tried cold calls + apartment guest passes.
📱 Texts must come from her own cell number, not a system number.
🧭 Big vision: corporate partnerships, private events, "yoga on demand" instructor network.
🟢 Done today
| 🟢 | Kim logged in to Mission Control on the call |
| 🟢 | "I need help" + "We don't have this" on every Onboarding card (you promised her). Live. |
| 🟢 | Website card fixed: built in Arketa, domain at GoDaddy. New GoDaddy DNS invite card added. |
| 🟢 | Onboarding path updated: files this weekend, first weekly call Mon 11/2, 11 AM |
| 🟢 | Weekly call on your calendar: Mondays 11:00 to 11:45 AM, Meet link. Kim invited 10/30 1:44 PM. |
| 🟢 | Found why emails hit Promotions: the domain's sender rules only allow GoDaddy. Microsoft 365 and Arketa are missing. No DKIM signing. DMARC set to quarantine. |
🟡 In progress
| 🟡 | Website concept v2 from her feedback: warm tan + earth tones, calmer copy (reset, rest, community, "working in, not working out"), yoga + breath work first, sauna + plunge optional, add infrared panel heat + commercial humidifier and Kurunta rope-wall yoga (1 of 3 in Atlanta), her original photos with faces untouched. Keeps the motion, rolling cards and "$30 more" upsell. Goes to a separate preview link first. |
🔵 Your moves
| 🟢 | Recap email sent from your Gmail, 10/30 1:44 PM. |
| 🟢 | Kim invited to Mondays 11 AM weekly call (sent 10/30). |
| 3 | Look at website v2 before Kim sees it. |
🟣 Kim's moves (this weekend)
| 1 | Onboarding tab: links or notes for what's on her site, upload the rest |
| 2 | Tool invites to ralphwestworld@gmail.com: GA4, Search Console, Arketa, GoDaddy, Meta, Google profile |
| 3 | Arketa client export (all 2,500) + the 438 guest-pass list |
🔴 Our work, in order (after access)
| # | Action | Why | Needs |
|---|
| 1 | 📲 438 guest-pass follow-up: text from her cell + email, book the free visit | Warm leads, $0 cost | The list |
| 2 | 🎯 Class packs to monthly: segment the 2,500, upgrade offer with perks (2 guest passes a month) | Fastest path to +25 members | Arketa export |
| 3 | ✉️ Fix email delivery: add Microsoft 365 + Arketa to SPF, turn on DKIM, keep DMARC | Out of Promotions | GoDaddy invite |
| 4 | ⚡ Email + flyer engine: Kim sends one line ("7 AM Friday class with Bethany"), you return email, print flyer, social and text within the hour | Frees her 2 hands | Logo, brand files |
| 5 | 📈 Connect GA4 + Search Console (create Search Console if missing). Baseline numbers. | Proof in 30 days | Google invites |
| 6 | 🏢 Cold email list: country clubs, wealthy locals, CrossFit, dance studios, sports academies, companies | First new channel she named | Offer + landing page |
| 7 | 🎉 Corporate + private events offer with its own landing page and a coupon per channel | Her "whales" | Her prices |
| 8 | 🧮 Funnel view in Mission Control: coupons out, expected visits, sign-ups | See every lead at a glance | Steps 1 to 7 running |
| 9 | 💵 Cost per member rule: lifetime value sets what we can spend to get one member | Self-funding budget | Avg stay + price |
| 10 | 🔁 ClassPass exit plan for 2027: replace the $1,700 a month first, then cut | Boutique, members only | Monthly ClassPass numbers |
| 11 | 🚕 Long term: "yoga on demand" instructor network for corporate events ($250 to $500 charge, $100 an hour teacher) | Scale past the room | Later |
📨 Recap email to Kim SENT 10/30 1:44 PM
To: kimakakc@gmail.com
Subject: Great meeting you, Kim. Next steps for Sathya
Hi Kim,
Great call today. Here is what I heard and what happens next.
What you want:
- 25 more monthly members.
- Growth beyond the front door: corporate partnerships, private events, like-minded studios.
- Turn the 438 people who texted for a guest pass into visits, then members.
- Move off ClassPass in 2027 without losing the $1,700 a month.
Your part, this weekend:
- Log in to Mission Control and open Onboarding.
- If it's already on your website, paste the link. Upload the rest.
- Send the tool invites to ralphwestworld@gmail.com. Never a password.
- Stuck on a card? Tap "I need help" or "We don't have this" and keep going.
My part, before Monday:
- A warmer, calmer website concept with your original photos.
- The plan for the guest-pass follow-up and the first email campaign.
- Why some of your emails land in Promotions, and the fix.
Monday at 11 AM: our first weekly call, 45 minutes.
Talk soon,
Ralph