🧘 Kim call brief
Kim Johns · Fri 10/30, 12:00 PM ET · 60 min · Google Meet
🟢 Kim accepted the invite. 🔵 Your one goal: learn her numbers + get photo permission.
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Mission Control
✅ 10 minutes before
🌐 Open the preview site in a tab
🖥️ Log in to Mission Control as you
🔑 Have Kim's access code ready PRIVATE
File: mission-control/data/ACCESS_CODES.local.md. Read it to her on the call. Never on screen, never by email.
File: mission-control/data/ACCESS_CODES.local.md. Read it to her on the call. Never on screen, never by email.
📝 Limitless on, to capture her answers
📊 Numbers to have in your head
Google
5.0 ★
110 reviewsClass fill
~7 / 36
empty spots = the upsideIntro
$49
2 weeks · $79 adds sauna + plungeUnlimited
$179/mo
highest in the area🏢 The business in 10 seconds
Open since
Aug 2024
about 2 years 2 monthsFounding presale
52
members, sold out before openingGoogle
5.0 ★
110 reviews · #1 Maps, hot yoga SuwaneeTeam
11 + 15
instructors + SEVA volunteers👥 Kim + Gigi co-own. Met in 2021 in Gigi's class. Kim leads the sauna + cold plunge social.
🏠 4320 Suwanee Dam Rd. 2 rooms (heated + not), cedar sauna, 4 plunge tubs. A massage room was in the 2024 plan.
⚔️ Competition is shrinking. Real Hot Yoga Suwanee closed. The studio that replaced it posted "closing unless a miracle happens".
🧱 Stack: Duda website, Arketa booking, ClassPass. GA4 tag exists. Google category is "Wellness center".
💡 Opportunities, biggest first
| # | Opportunity | Proof | Ask her |
|---|---|---|---|
| 1 | 🟢 Fill empty mats | ~7 of 36 spots booked per class | Real attendance, last 8 weeks? |
| 2 | 🟢 Trial follow-up (day 1, 7, 12) | $49 + $79 trials, no follow-up seen | What happens after someone buys a trial? |
| 3 | 🟢 Sauna + plunge seen online | #3 Maps, no plunge photo anywhere | Can we shoot the real plunge? |
| 4 | 🟡 Students from closing studios | Reviewer: "displaced by two studios" | Seen new faces from Real Hot Yoga? |
| 5 | 🟡 Holiday gift cards + Hot/Cold packs | $4.8K to $10.7K gross in 45 days, ESTIMATE | Gift card push OK? Bonus card? |
| 6 | 🟡 Founding 52 as ambassadors | Sold-out presale, members get 2 guest passes a month | How many founders are still active? |
| 7 | 🔵 Google profile quick fixes | Category, services, prices missing | Who owns the Google login? |
| 8 | 🔵 Website trust fixes | Lorem ipsum on home, 4 dead links | Who built the Duda site? |
| 9 | 🟣 Massage room revenue | Planned in 2024, not on the site | Did the massage room happen? |
| 10 | 🟣 Teams + corporate recovery | Baseball academy, Suwanee half marathon, rental from $75/hr | Open to team or company deals in Q1? |
🗣️ Extra talking points
🎉 "Two years in, 5.0 stars, 110 reviews. Most studios don't get here."
🔥 "You win hot yoga already. The growth is in sauna, plunge and empty mats."
💵 "Phase 1 pays for itself. No ad spend until tracking works in January."
✅ "Nothing goes out without your OK. You approve from your phone."
⏱️ Agenda (60 min)
| 0-3 | Warm open. Praise what she built. No diagnosis yet. |
| 3-6 | 🟣 The Carlos moment (script below). Then stop and listen. |
| 6-14 | Her 30-day goal. What she's proud of. Gigi's role. |
| 14-28 | Numbers: members, trials, trial to member %, retention, ClassPass |
| 28-34 | Full vs empty classes. Photos she can send each week. |
| 34-42 | 🌐 Show the website (ask first). Then the 3 photo asks below. |
| 42-50 | 🖥️ Show Mission Control: Our call → Onboarding → Overview. That is all Kim sees. Give her the login. |
| 50-57 | 🪜 Walk the 5 onboarding steps (below). Pick the kickoff date. |
| 57-60 | Close: one approver, files + logins in 3 days, kickoff date |
🟣 The Carlos moment
"Before we start, I want to be upfront. Carlos asked me to help Sathya for 30 days and he covered the first month. You're in charge: you decide what we work on and what goes out. No obligation after 30 days. If it's not useful, tell me."
📸 3 photo asks (show these)
KEEPHeat. "Does this feel like your room?"
ASKCold. "Can we shoot your real plunge?"
ASKRest. Locker-room photo, or keep this one?
🔵 Main ask: "OK to use member photos on the site and posts?"
🔵 Top 10 questions
1. In 30 days, what number makes this a win?
2. Trials a month, and how many join?
3. Active members now? How long do they stay?
4. What happens after someone buys the $49 trial?
5. Can a $49 trial upgrade to $79?
6. How does HSA/FSA payment work?
7. Sauna: traditional cedar or infrared?
8. You and Gigi: who approves what?
9. OK to quote member reviews on the site?
10. People list: keep names 2 years after they stop, then remove?
🪜 How we start: 5 steps
| Step | What happens | Who | When |
|---|---|---|---|
| 1 · Today | 🟢 Discovery call. Her numbers, her goal, photo OK. Read her the Mission Control login. | Kim + Ralph | Fri 10/30 |
| 2 · Today | 📨 Ralph sends a short recap: what we heard, the 30-day plan, the file + invite list. She says yes or edits it. | Ralph | Fri 10/30, after call |
| 3 · 3 days | 📥 She uploads files and sends tool invites in Mission Control, Onboarding tab. Ralph marks "Access works". | Kim (or Gigi) | by Mon 11/2 |
| 4 · Kickoff | 🚀 30-min kickoff. Confirm baseline numbers, the first 3 quick wins, who approves posts. | Kim + Ralph | Mon 11/2 or Tue 11/3 |
| 5 · 30 days | 📈 Weekly 15-min check-in. Posts approved by phone link. Day-30 review: keep going or stop, her call. | Both | weekly, review ~Tue 12/1 |
📅 The 30 days at a glance
Week 1 · Nov 2 to 8
Baseline. Google category + services. Review asks live. Gift card offer built. After Dark push.Week 2 · Nov 9 to 15
Recovery. Sauna + plunge page. Trial follow-up live. Hot/Cold pack push.Week 3 · Nov 16 to 22
Reach. Listings fixed. Partner pitches. Gift push before Black Friday. +15 reviews.Week 4 · Nov 23 to 29
Hand off. Rank recheck. Black Friday gift push. Growth pot $400+.📥 Leave the call with
| What | From | When |
|---|---|---|
| 🔑 Invites to ralphwestworld@gmail.com: Duda, Arketa, Google profile, IG/FB. No passwords. | Kim | 3 days |
| 📸 Plunge, locker, shower, outside photos | Kim | 3 days |
| 📇 Member + trial list export (Arketa CSV) | Kim | 3 days |
| 💬 Her own words: why she opened Sathya | Kim | On the call |
| 📅 Kickoff call date | Both | On the call |
| 🚀 Week 1 starts | Ralph | Mon 11/2 |
⚠️ Landmines
NO"Carlos thinks your marketing needs fixing"
NOHer numbers to Carlos without her OK
NOHealth claims ("cures", "detox")
NOAI tool names. Images are "concept images".
NOTEThe site is a draft for her ideas. Don't defend it.
NOTENo discounts beyond the trial
Sources: opening date from WhatNow Atlanta (6/21/2024, "expected to open early or mid-August") + domain registered 2/13/2024 (whois); presale and rooms from the same article; Google Calendar event (Kim accepted, checked 10/29), Mission Control plan.json Friday asks, preview site images live 10/29, Google Maps 5.0/110 (10/28), Arketa prices (10/28). Earlier detail: call_plan_2026_10_30.html.